COP THE DROP: Balenciaga has launched its Balenciaga Track sneakers at the corner shop in Selfridges. Until Sept. 23, customers can cop the latest Balenciaga shoe, which is available in four colorways: white and orange, black, yellow and gray, and blue and orange.
Muscling in on the streetwear drop model, Selfridges created a dedicated web site for the product a week prior to the launch. During the one-week window, a limited quantity of the Balenciaga Track was made available for customers to preorder.
For those who missed the online drop, customers will only be able to get their hands on the high-tech sneaker by registering online for a time slot to purchase the shoe in a bid to eliminate the long lineups that come with usual streetwear drops.
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