You don’t have to be into luxury watches to wear a watch. To be the kind of man who knows what ‘escapement’ means, or why Rolexes with faulty dials are more covetable than the pristine ones. That’s because even though watches are jewellery, they’re not really jewellery. They’re functional. You could use one to land a stricken plane. You could navigate through a jungle. You could even summon a rescue plane, if you ever find yourself stranded with Breitling’s Emergency on your wrist.
Whereas decorative jewellery gives a fella funny feelings. A man who’ll lay down his inheritance on a Patek Philippe will still balk at a necklace, or even worse, a ring. Buying something just for the way it looks is pure vanity. It’s something women do.
It’s also something Viking warriors, Egyptian kings and Tudor nobles did. That rappers still do. It wasn’t until the Victorians, and their priggish efforts to separate the sexes, that men eschewed jewellery. Sir Walter Raleigh wore a ruby-studded ring that would put Mr T to shame.
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